Reebok Case Site 298-299
1 ) I feel Reebok's products happen to be being revamped to serve geographical and behavioral marketplace segments. Reebok is focusing on urban marketing by employing Hip-Hop stars to market their products. Further more, Reebok can be applying a behavioral method of create company loyalty in large areas like China where they sponsor basketball courts. These kinds of variables are suitable since they enables Reebok several room to expand their product and in return, boost its market share.
2 . Reebok applies a differentiated focusing on strategy because they are targeting road basketball players, and city consumers. That they target followers of the NBA in China by advertising Yao Ming endorsing Reeboks products. As well, Reebok features another marketing mix concentrating on urban, hip-hop fans by simply creating models named and designed following hip-hop actors.
3. I do think there are two areas of the customer buying decision process that could be equally important. Behaviour can effect consumers to get Reebok creating a positive view. Attitudes and perceptions can foster a need to be elegant, especially if the customer notices Reebok as trendy appeal. Likewise, strong interpersonal influences like reference organizations can guide consumers to get Reeboks goods.
5. The Reebok executive was commenting around the geographical industry segmentation which can be concentrated about urban areas wherever Hip-Hop stars influence trendy apparel. As a result creates a belief that Reebok makes trendy products. As well, reference organizations, opinion market leaders (hip-hop stars) and ethnicities perpetuate Reeboks style to increases revenue. This approach is just like the U. S. and is also applied to Reeboks international sales strategies.
Street hockey courts are usually found in various urban areas which makes it apart of Reebok's physical market part. I feel the basketball legal courts present a pure sociable influence about buyer's tendencies. The reference group (friends) and opinion leaders (NBA starts) impact buyers decision which...