Essay regarding Social Networking: a Potential Tool intended for Effective Marketing1

Social media: A Potential Device for Effective Marketing1

Mohammed A Razzaque, The University of New South Wales


Although social networking sites including MySpace, Fb and others allow their users to get in touch with other users by way of a shared interconnection, they also allow them to pull power from one another. This new user empowerment of social networks has essential implications for marketers. This paper looks at how internet marketers can use this sort of networks because innovative equipment to communicate and connect to customers, to find insights into their behaviour also to improve their marketing efforts. The paper likewise looks at the ethical implications of applying social networks to get marketing functions and features future study directions.

Social networking: an Introduction

Online community is a branch of social technology that is applicable to a wide range of man organizations, small or big. The study of social networking provides an comprehension of the mappings connecting one individual to others; will help evaluate the social capital of that individual and will help identify primary groups and bande (Ethier, 2008). Social capital consists of a chance to draw around the resources from the network members (Kadushin, 2000, as quoted in Ethier, 2008). Due to the unmatched advancement than it and the Internet during the last ten years, the world provides witnessed the debut of online social networks including MySpace, Facebook or myspace, Bebo and many others. These are a variant of social media just like Blogs, Wikis, YouTube etc . with exclusive characteristics, which makes them popular to be able to user teams. Online social networks happen to be platforms which will allow individuals to connect and communicate